Trade Show Calendar: The Rise of Digital Trade Shows

The Rise of Digital & Hybrid Trade Shows

It was easy to disregard the virtual trade shows that came out 10 years ago. However, due to Covid-19, every single event organizer is exploring or launching some type of virtual option to keep their audience engaged. Most include online conference sessions, and some are moving into digital marketplace’s for B2B wholesale buyers and sellers.

A recent article (link below) in Digital Commerce 360 describes how Informa Markets is partnering with NuOrder to create just such a digital marketplace for the fashion industry.

This is a pivotal time for all of us in the convention and trade show industry, and it would definitely serve us to be in contact with our customers to discover:

  1. What is the real cost to your client’s sales & marketing plans resulting from not exhibiting in physical, live and in-person trade shows?
  2. Are your customers finding online events valuable enough to replace physical trade shows?
  3. What safety precautions (testing, cleaning & other) are needed before plane travel, hotel stays and gatherings of hundreds or more people in a meeting venue are possible?
  4. Will your customers feel safe enough to send their employees to trade shows before a vaccine is developed?

Recent Cancellations

The Consumer Electronics Show (CES 2021) announced on Tuesday that their in-person show in Las Vegas is cancelled to be replaced with an “all-digital” version. Other large exhibitions that have recently cancelled their 2020 in-person trade shows are:

Seafood Expo North America Boston
Labelexpo Americas Rosemont
National Safety Council - NSC Congress & Expo Indianapolis
New York International Auto Show New York
SuperZoo Las Vegas
World Dairy Expo Madison
Global Gaming Expo - G2E Las Vegas
IMEX America Las Vegas
Diving Equipment & Marketing Association - DEMA New Orleans
IEEE/PES Transmission & Distribution Conference Chicago
International Woodworking Fair - IWF Atlanta
American Correctional Association Annual - ACA Cincinnati
ASD Las Vegas Las Vegas
CEDIA - Custom Electronic Design & Installation Assn. Denver
Fire-Rescue International - IAFC Phoenix
Glassbuild America Las Vegas
GSX - Global Security Exchange Atlanta
International Association of Chiefs of Police - IACP New Orleans
International Manufacturing Technology Show - IMTS Chicago
ISC West - Security Solutions Las Vegas
MAGIC Las Vegas Tradeshow - Fashion Las Vegas
MWC Los Angeles - Mobile World Congress Americas Los Angeles
National Business Aviation Convention & Exhibition - NBAA Orlando
National Hardware Show Las Vegas
Natural Products Expo East Philadelphia
NY NOW - New York International Gift Fair New York
PRINTING United - Specialty Graphic Imaging Assn - SGIA Atlanta
Produce Marketing Association - Fresh Summit - PMA Dallas
True Value Market Fall Philadelphia
Weftec - Water Environment Federation New Orleans
Radiological Society of North America - RSNA Chicago
American Heart Association - AHA Scientific Sessions Dallas
American Academy of Ophthalmology - AAO Las Vegas
International Powder Bulk Solids Rosemont
BDNY - Boutique Design New York New York
Supercomputing - SC Atlanta
Global Business Travel Association - GBTA Denver
Society of Exploration Geophysicists - SEG Houston
AWS re:Invent - Amazon Web Services Las Vegas
Door & Hardware Institute - DHI CoNEXTions New Orleans

Let’s start thinking about a multi-year marketing program to promote the value of exhibiting and attending in-person trade exhibitions. Yes, this will take all of us working together in a concerted effort to rebuild our industry.

We are proud to produce private-labeled calendars of
physical, in-person & live trade shows
for the exhibition industry’s trade associations,
news organizations and notable companies, including:

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and many more.

To access current dates and links to official event web sites for all upcoming and rescheduled exhibitions in the USA and around the world, CLICK on the Focus logo below.

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We remain committed to helping the industry get back to work, and we wish you all good health!

Vince Battaglia