Outlook for the U.S. B2B Exhibition Industry – How Close Are We to the Light at the End of the Tunnel?

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Outlook for the U.S. B2B Exhibition Industry –
How Close Are We to the Light at the End of the Tunnel?

Date: Wednesday, 27 June 2021

Time: 1:00 p.m. – 2:00 p.m. CT

Moderator: Cathy Breden, CMP, CAE, CEM, CEO – CEIR

Presenters: Nancy Drapeau, PRC, VP of Research – CEIR
Allen Shaw, Ph.D., Founder, President & Chief Economist – Global Economic Consulting Associates Inc

Register Now!

This webinar is available to everyone. The webinar recording will be available on the CEIR website under the Events section in the afternoon.

Members: Please use your IAEE member number to register for the webinar:

Webinar registration deadline is 11:00 a.m CT/ 9:00 a.m. PT/ 12:00 p.m. ET on the day of webinar.

CEIR will release the results of its latest tracker survey monitoring the impact of COVID-19 on the U.S. B2B exhibition industry. Results will assess the extent of impact on staffing and the 2021 event schedule including the rate of postponements, cancellations and events that remain on schedule.

As importantly, CEIR’s assessment of the state of the industry will be revisited and the four-scenario outlook for recovery will be discussed, taking into consideration the transition to a Biden administration, as well as the status of distribution of vaccines and the rate of new COVID-19 cases.

What does this portend for 2021? Are we likely to reach the light at the end of the tunnel sooner, on track with earlier CEIR forecasts, or is recovery likely to be pushed out to a later time?

All this, as well as your questions, will be addressed in this session.

Moderated by CEIR’s CEO Cathy Breden, CAE, CMP, CEM. She will be joined by CEIR’s VP of Research, Nancy Drapeau, PRC and CEIR’s Economist Allen Shaw, PhD., Founder, President & Chief Economist of Global Economic Consulting Associates Inc.

Presenter Information

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Cathy Breden, CMP, CAE, CEM

In her role as CEO of the Center for Exhibition Industry Research (CEIR), Cathy Breden, CMP, CAE, CEM’s primary purpose is to promote the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools.

She is a frequent presenter on the areas of exhibition industry trends and the power of exhibitions in face-to-face marketing. She is currently serving on the Events Industry Council’s Board of Directors, and she is adjunct faculty at Richland College.

Breden is a Certified Meeting Professional (CMP), Certified Association Executive (CAE) and Certified in Exhibition Management (CEM). She is a graduate of Florida State University, Tallahassee, Florida, USA.

Nancy Drapeau, PRC
Vice President of Research

Nancy Drapeau, PRC, is a 27-year market research veteran with over 18 years in the business-to-business exhibitions sector. As CEIR’s VP of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Insights Association (formerly the Marketing Research Association) as well as a past participant of the International Association of Exhibitions and Events® (IAEE) Future Trends Task Force and member of the Event Industry Council’s (EIC) Research Committee.

Allen Shaw, Ph.D.
Founder, President & Chief Economist
Global Economic Consulting Associates Inc.

Dr. Shaw specializes in (1) analyzing the state of economy, policy issues and risks in key developed & developing countries, (2) constructing statistical indicators for analyzing potential sizes of target markets and (3) performing customized projects. He advises clients on economic policy issues and financial risks in the U.S. and key emerging markets. Previously, he worked as the Chief International Economist at the WEFA Group (formerly Wharton Economic Forecasting Associates, Inc), which was originally established by the Nobel Laureate Lawrence Klein. He managed international forecasting, modeling, economic research and consulting activities, including the activities of WEFA’s international economists based in Philadelphia, London, Paris, Frankfurt and Rome.

Dr. Shaw holds a Ph.D. in Economics from the University of Connecticut. He was also an Adjunct Full Professor at Drexel University teaching graduate economic courses.