New York-based sports and venue consulting business Riptide Partners announced its recent survey of New York-area event attendees, which revealed faster return to event timeline for consumers than has been widely discussed. “We think this survey tells a slightly different story than what was originally thought,” said Riptide co-founder Rob Comstock in a statement. “The variable of when people can return to venues in larger groups will be decided by health and government officials, but when that date is set, we believe that people will feel safer, and come back sooner, than anticipated based on the survey responses we have received.”
Riptide Partners received over 4,000 completed surveys from consumers who regularly attended sporting and entertainment events in the New York tri-state area. Of those 4,000, an overwhelming 89% said they would return to events depending on the actions taken by venue operators to ensure safety; 75% most frequently attended concerts / live events and 25% most frequently attended sporting events.