International Market Centers & Fern Extend and Expand Business Relationship
4/24/2020
International Market Centers (IMC) and Fern Exposition Services, LLC (Fern) announce an extension and expansion of their existing business relationship through which Fern will provide tradeshow services for a dozen IMC events produced annually through 2023 at AmericasMart Atlanta as well as World Market Center Las Vegas.
“As part of a comprehensive RFP process, we challenged vendors to exceed IMC’s expectations on service, creativity, and pricing, and Fern hit the mark on all three,” said Greg Avitabile, IMC’s Executive Vice President of Operations. “We look forward to partnering with Fern to introduce our Las Vegas customers to the personalized, high-value service which our Atlanta customers have known and appreciated for years.”
AmericasMart Atlanta has been a key client of Fern’s since 2010. Fern’s relationship with IMC, the world’s largest owner and operator of premier showroom space for the furnishings, home décor, gift, and apparel industries, began when IMC merged with AmericasMart Atlanta in 2018.
“We are obviously very pleased with IMC’s decision and confidence in the entire Fern organization to extend the agreement beyond Atlanta to include Las Vegas. Over the years the Fern and IMC teams have developed a working relationship that is unique on many levels and is appreciated,” said Steve Larsen, Regional General Manager, Fern.
“Fern views our relationship with IMC as a flagship amongst our portfolio of world-class clients. We are excited to create a more seamless experience for IMC clients across markets and to assist in launching The Expo at World Market Center Las Vegas, IMC’s new 315,000-square-foot exhibition facility scheduled to open in summer 2020 in downtown Las Vegas. I’m proud of the Fern team who has worked with the unparalleled professionals at IMC to develop our relationship to this point,” said Aaron Bludworth, Fern’s President & CEO.
About Fern
Fern is a leading national marketing support and tradeshow services provider that delivers unmatched customer service, best-in-class creativity and innovative solutions for exhibitors and large-scale events. Fern is among the top three face-to-face event service providers in North America serving more than 1,400 events annually, including many top 100 shows and dozens of Fortune 500 companies. www.fernexpo.com
https://www.exhibitoronline.com/news/article.asp?ID=20559