CEIR Quarterly Newsletter - October 22, 2021

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The weather may be cooling down, but our industry is “hot” with the return of in-person events.

Last month, I had the pleasure of attending CEIR Predict in-person at the MGM National Harbor with more than 100 exhibition industry executives. We heard from leaders in our own industry, as well as those from the NBA, NBC Universal, and Deloitte Services.

Digital futurist, Brian Fanzo talked about ways we can create our own “super-fans,” and reminded us how important quality content is for any event. There were so many valuable insights and that’s why Predict is one of my favorite industry events.

CEIR’s very own Nancy Drapeau, IPC and Dr. Allen Shaw presented findings from CEIR’s latest research endeavor on Omni Channel Marketing, which will be released in the coming weeks. My team at CNTV can’t wait to dig deeper into how our industry is taking advantage of all the marketing channels available, especially video marketing.

The CEIR team will be at Expo! Expo! this year in Philadelphia, PA USA on 7-9 December. Also, the CEIR Silent Auction and Raffle is now open. Support CEIR research by purchasing raffle tickets for a chance to win an exclusive VIP 2021 Expo! Expo! package and start bidding on some great items. I look forward to seeing you all at Expo! Expo!, if not sooner at another industry event.

Thank you,

Carrie Ferenac
President, CNTV (Convention News Television)
2021 Chairperson of the Board

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CEIR’s Annual Exhibition Industry Outlook Conference, Predict, brought together 100+ executives in the B2B exhibitions industry to learn and discuss emerging trends likely to impact the future of trade shows. Perspectives from inside and outside the exhibitions ecosystem were featured across a variety of topics including the economy, industry disruptors, marketing and digital transformation, emerging models and how to stay relevant, as well as findings from the CEIR Omni Channel Marketing Study.

Watch the Predict conference recap video.

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Recap content featuring interviews with Predict speakers are currently being released on the CEIR blog each week. Follow the CEIR blog here.


2021 CEIR Index Released

The CEIR Index is designed to be representative of business-to-business (B2B) exhibitions in North America, and includes geometrical averaging of the four component values – NSF, Exhibitor, Attendance and Revenue, predictions through 2023 and data tables that provide actual numbers for each metric in each sector.

Purchase the full Index for $950 or purchase individual sectors for $350 each.

Want a quick overview of the macro highlights from this highly anticipated economic forecast report? Watch the video below.

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Global Virtual Event Trends Series Complete

The Global Virtual Event Trends series details what B2B organizers include in virtual events and provides benchmarks on participation rates and financial outcomes. This research was made possible through the support of Swapcard and is available to all industry professionals at no cost. Eight case studies are included in this report series. \ 1x1
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Omni Channel Marketing Study Coming Soon!

The next CEIR research series will focus on the hot topic of omni channel marketing and the first report will be released soon.

What is omni channel marketing and how will it affect B2B exhibitions? Read the initial findings and takeaways from CEIR VP of Research, Nancy Drapeau, IPC.

Join us at Expo! Expo! in Philadelphia, PA on 7-9 December as Nancy Drapeau, IPC reveals in-depth analysis and insights on the Omni Channel Marketing Study.


Recently, the CEIR team held a webinar on the new enhancements of the Event Performance Analyzer. The base line for entering data has changed from 2014 to 2019, which means less data is needed to produce the key stats you need to compare your show with your market segment overall and the entire exhibitions industry.

Submit your show’s data into the Event Performance Analyzer and you will receive your sector’s Index report at no cost. Your data will be kept anonymous and the tool is free to use. Your data is instrumental in providing valuable benchmarks and insights for the industry.

To learn more about improvements and how to use the Event Performance Analyzer, watch the free webinar recording.

Watch Webinar Recording


Stop by CEIR’s tabletop at the upcoming ECEF Conference on 3 November in Washington, D.C. Nancy Drapeau, IPC will be demonstrating the power of CEIR’s upgraded Event Performance Analyzer and how it can be instrumental to your show’s strategic planning!


Stop by the CEIR lounge on the show floor to learn more about how CEIR’s research can help you achieve your business objectives!


The CEIR raffle is now open! Raffle tickets are $10 each or purchase six (6) for $50. The winner will receive an exclusive VIP experience at Expo! Expo! 2021 brought to you by the Philadelphia Convention & Visitors Bureau, which includes:

  • Complimentary full meeting registration for Expo! Expo! in Philadelphia held on 7-9 December
  • Philadelphia Sightseeing Pass that will allow entry into five (5) top attractions and a gift card for dinner at one (1) of Philadelphia’s most popular restaurants
  • Three (3) night stay at the Philadelphia Downtown Marriott Hotel (must be used for 2021 event)

Purchase your raffle tickets by 22 November to be included in the prize drawing.

Purchase Raffle Tickets


The online auction is currently open for bidding! Auction items have included gift cards, trips, electronics, sports and entertainment, restaurants, unique experiences, beauty/fashion/jewelry, industry event registrations and many more. Just in time for Valentine’s Day - bidding will remain open until 8 February 2022 so check back periodically for updates on items!

If you or your organization is interested in donating items to the Silent Auction, please visit the CEIR Silent Auction page .