CEIR Announces 2023 Research Council



CEIR Announces 2023 Research Council

DALLAS, 9 March 2023 - The Center for Exhibition Industry Research (CEIR) announced participants of the 2023 Research Council. Council members review, prioritize and recommend research-based initiatives to the CEIR Board of Directors.

Research conducted by or on behalf of CEIR provides insights on current and emerging trends, the economics of B2B exhibitions, leading to better business performance.

“The Council is dedicated to serving the exhibition industry’s needs in terms of the information that is most useful to decision-makers and those interested in the continued success of events,” said 2023 CEIR Research Council Chairperson Jennifer Hoff, CEM. “We are hitting the ground running this year with the recently released Attendee Acquisition Study Report One: Planning, Performance Metrics, Costs, Gross Revenues and are eager to share the valuable insights reported to us.”

“Members of the Research Council are pivotal to driving the research topics and methodologies deployed,” added CEIR CEO Cathy Breden, CMP-F, CAE, CEM. “I could not be more pleased with the breadth of experience these industry experts bring to the important mission of CEIR.”

Members of the 2023 CEIR Research Council are:


Jennifer Hoff, CEM


Trifecta Collective LLC

Immediate Past Chairperson

Rich Stone



Erik Burns, MA, MBA, Ed.D.

Director, Corporate Engagement

American Association of Pharmaceutical Scientists (AAPS)

Arjun Chakravarti, Ph.D.

Managing Director and Principal


Richard Curran

President & CEO

Expo Convention Contractors

Jim Forlenza

Senior Vice President – Owned Assets


Eric Fromentin

Manager, Customer Insights


John Galante


AE Ventures

Christine M. Klein, CMP

Senior Vice President, Meetings & Business Partnerships

National Defense Industrial Association

Thad Lurie, CAE


ISPOR – The Professional Society for Health Economics and Outcomes Research

Brett Mitchell, CVA

General Manager

Overland Park Convention Center

Toby Purdy

Chief Sales Officer

The Expo Group

Michael Rudowski

Director of Research & Business Analysis

Visit Dallas

Rich Vallaster DES, CEM

Director, Marketing


Kim Vinciguerra

Vice President, Events

International Carwash Association

Joanne Wheatley

Vice President, Marketing Services

Emerald X

Melissa Wolpert, CMP

Vice President, Conventions & Expositions

National Automobile Dealers Association

Ex-Officio Members:

Chairperson, 2023 CEIR Board of Directors

Marie Browne

Group Vice President



David DuBois, CMP-F, CAE, FASAE, CTA

President & CEO


CEIR Staff:

Cathy Breden, CMP-F, CAE, CEM

Chief Executive Officer

Nancy Drapeau, IPC

Vice President of Research

The objective research produced by CEIR adheres to market research best practices and is designed to inform a broad range of exhibition industry constituents including B2B exhibition organizers, corporate marketers, M&A firms, venues and more. All primary research beyond the CEIR Index and Census is conducted by Nancy Drapeau, IPC, Vice President of Research, who has an extensive background in the exhibitions industry. Secondary research may also be curated to provide unique insights not provided in the primary research.

About CEIR
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.


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